GM Preferred Pricing in Canada: How It Works and Who Qualifies

If your employer has a relationship with General Motors, you may have access to exclusive savings through GM Preferred Pricing. This employee discount program allows eligible Canadian workers and their spouses to save on the purchase, lease, or finance of new Chevrolet, Buick, GMC, and Cadillac vehicles. For drivers in Ontario evaluating their next vehicle purchase, understanding how this program works and who qualifies can lead to significant savings at the dealership.

This guide breaks down the GM Preferred Pricing program in detail, covering eligibility requirements, vehicle availability, redemption steps, and answers to common questions. If you work for a participating company, this program could make your next vehicle more affordable.

At a Glance: GM Preferred Pricing Key Details

Who Qualifies for GM Preferred Pricing?

GM Preferred Pricing is available to active Canadian employees of companies that have established a relationship with General Motors. To qualify, you must meet specific criteria related to employment status and vehicle registration.

Eligible participants include:

• All active hourly and salaried staff at participating companies
• Spouses of eligible employees
• Only Canadian employees (not contract or retired workers)

Vehicle registration requirements:

• The vehicle must be titled and registered in the approved employee's name or their spouse's name
• The vehicle must be for personal use only
• You cannot act on behalf of another person or company intending to resell or export the vehicle

Purchase limitations:

• You may purchase, finance, or lease up to two new vehicles per calendar year
• Previous purchases are not eligible for retroactive Preferred Pricing
• You must keep the vehicle for at least 6 months and 12,000 km (whichever comes last) before reselling or exporting

These requirements ensure the program benefits employees directly, rather than supporting resale or commercial operations.

Which Vehicles Are Eligible?

GM Preferred Pricing applies to almost every new Chevrolet, Buick, GMC, and Cadillac vehicle available in Canada. This includes cars, SUVs, crossovers, vans, and trucks across all four brands.

Eligible vehicle categories:

• Compact and midsize sedans
• Compact, midsize, and full-size SUVs
• Crossovers of all sizes
• Full-size vans
• Light-duty and heavy-duty trucks
• Electric vehicles (where available)

However, some models and trims may be excluded from the program, and certain high-demand vehicles may have limited availability. To confirm whether a specific model or trim qualifies, contact the Customer Care Centre at 1-800-263-3777 or speak with a participating dealer.

How to Redeem GM Preferred Pricing

Redeeming your GM Preferred Pricing discount involves a few straightforward steps. The process ensures you receive the correct pricing and that all eligibility requirements are verified.

Step 1: Generate your authorization code Visit gmpreferredpricing.ca and follow the prompts to generate your valid authorization code. This code confirms your eligibility and is required to access Preferred Pricing at the dealership.

Step 2: Gather required documentation You will need to provide proof of active employment. Acceptable documentation includes:

• A letter from your Human Resources department confirming active employment
• A recent pay stub showing your current employment status

Step 3: Choose your vehicle Decide whether you want to purchase, finance, or lease your new vehicle. You can choose from available inventory at a participating dealer or place a custom order for specific options and colours.

Step 4: Visit a participating dealer Not all Chevrolet, Buick, GMC, and Cadillac dealers participate in the GM Preferred Pricing program. When you contact your local dealer, let them know you want to take advantage of Preferred Pricing and provide your authorization code along with your employment documentation.

Step 5: Complete your transaction Work with the dealer to finalize your purchase, lease, or finance agreement. The Preferred Pricing discount will be applied to the vehicle's price, and you can combine it with most eligible GM incentives for additional savings.

Combining Preferred Pricing with Other Offers

One of the key benefits of GM Preferred Pricing is the ability to stack it with other eligible GM incentives. This flexibility allows you to maximize your savings when purchasing or leasing a new vehicle.

Eligible incentives include:

• Most national GM offers (such as cash rebates and loyalty programs)
• Regional offers specific to your province or area
• GM Mobility Program (for customers with specific accessibility needs)

Not all offers can be combined with Preferred Pricing, so it's important to review current incentives with your dealer or visit gm.ca for the latest available offers. By combining Preferred Pricing with other promotions, you can reduce the overall cost of your new Chevrolet, Buick, GMC, or Cadillac.

Ordering vs. Buying from Inventory

GM Preferred Pricing applies whether you choose a vehicle from your dealer's existing inventory or place a custom order. Each option has distinct advantages depending on your timeline and preferences.

Buying from inventory:

• Immediate availability (drive home the same day or within days)
• Limited to colours, trims, and options currently in stock
• Good for buyers who need a vehicle quickly or are flexible on features

Placing a custom order:

• Select exact trim, colour, and option packages
• Longer wait time (varies by model and production schedule)
• Ideal for buyers who want specific features or configurations

Both purchasing methods qualify for Preferred Pricing. If you place an order, confirm the estimated delivery timeline with your dealer to plan accordingly.

Trade-Ins, Financing, and Additional Options

GM Preferred Pricing covers the vehicle's base price and eligible factory options, but some aspects of your transaction are handled separately.

Trade-ins: You can use a trade-in vehicle when purchasing through the GM Preferred Pricing program. The trade-in value is negotiated separately with your dealer and is not affected by the Preferred Pricing discount.

Financing and leasing: GM Preferred Pricing applies to purchase, finance, and lease transactions. Speak with your dealer to explore current financing rates and lease terms. You may also qualify for GM Financial programs that offer competitive rates for eligible buyers.

Dealer-installed options and extras: Any dealer-installed options, conversion packages, upfit packages, General Motors Protection Plans, and other extra-charge items are not covered by Preferred Pricing. These items are supplied at a price agreed upon between you and your dealer.

Frequently Asked Questions

Can family members other than my spouse use my Preferred Pricing eligibility? No. The vehicle must be titled and registered in your name or your spouse's name only. Other family members, such as children or parents, do not qualify under your eligibility.

What happens if I bought a vehicle recently and just learned about Preferred Pricing? Unfortunately, previous purchases are not eligible. GM Preferred Pricing must be applied at the time of purchase, and retroactive discounts are not available.

Do I need to use Preferred Pricing at a specific dealer? The program is available only at participating Chevrolet, Buick, GMC, and Cadillac dealers. Before visiting a dealer, confirm they participate in the program to avoid any confusion during your transaction.

How long is my authorization code valid? Check the expiration date provided when you generate your code on gmpreferredpricing.ca. If your code expires before you complete your purchase, you can generate a new one.

Can I use Preferred Pricing on a demo or loaner vehicle? Preferred Pricing typically applies only to new, untitled vehicles. Demo and loaner vehicles may have different eligibility rules, so check with your dealer for clarification.

Experience GM Preferred Pricing at Applewood Chevrolet Buick GMC

GM Preferred Pricing offers eligible Canadian employees a valuable opportunity to save on their next Chevrolet, Buick, GMC, or Cadillac vehicle. From compact SUVs to full-size trucks, the program applies to nearly every model in the GM lineup, giving you flexibility to choose the vehicle that fits your needs and budget. To take advantage of your employee discount and explore available inventory or place a custom order, visit Applewood Chevrolet Buick GMC in Mississauga. Our team is here to help you navigate the Preferred Pricing process and find the right vehicle for your Ontario lifestyle. Book your test drive today and see how much you can save.